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This case highlights a major issue for internet users: just how secure is the information you share on these niche sites?

“These unprovoked and wholly unsubstantiated accusations are made to irreparably damage Tinder’s reputation in an attempt to encourage others to take an HIV test by your organization,” it read, according to the Los Angeles Times.

The response was perhaps not unsurprising — when Tinder was blamed for precipitating a “dating apocalypse” in a much-read, much-disputed Vanity Fair article earlier this month, the billion-dollar company lashed out on Twitter, firing off missive after 140-character missive in a highly public freak-out about the piece.

According to a Leger Marketing survey last year, a quarter of Canadians have taken part in Internet dating, and 16% had sex with someone they met online. Jill Grimes, author of the 2008 book, Seductive Delusions — How Everyday People Catch STDs, said patients and friends repeatedly tell her about the unique dynamics of encountering someone online.

Just blocks away from the Tinder headquarters in Los Angeles, a large pink and purple billboard encapsulates much of what critics don’t like about the dating app. The billboard is part of a campaign from the Los Angeles-based AIDS Healthcare Foundation, which posted its warnings about Internet hookups and venereal disease in more than 50 spots around the city last week.

By those standards, a cease and desist letter could be seen as tame.

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