Website updating important

There are three important reasons why you should keep your website updated. To help the search engines find you This is one of the most important reasons for keeping your website updated.

Put simply, search engines like websites which change regularly and regard the ones with the most recent content as most relevant to web surfers.

And, less easy to spot, are phrases scattered throughout your site like, “now offering,” “new product” or “new for 2010.” Avoid using language that could date the text, especially when it’s on an inside page like your “about us” section. A blog needs to be updated more regularly because often the posts are dated, but an articles page can feature new material whenever the business owner has a chance to sit down and write. Check for outdated references, links that don’t work and things that are missing, like new products that aren’t referenced anywhere.

And, if you have to, set a calendar reminder so you make sure to change any specific date references once they expire. Plan to add one thing to the home page of your site every month. Try to add some additional content, beyond your monthly blog post, at least once a quarter. Plan to spend two hours going through the site and checking every page.

And second – perhaps more important – Google doesn’t rank sites that never change as high as ones that do. The questions we are frequently asked: How often do I need to do it? The answer depends on your customers and your business goals, but we do have some general rules for website updates that might help your planning. Note any time you use a date or make a time reference on your website. When we’re planning content for our small business clients, we like to have an area where they can add information.


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